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KK is kind of hitting in the direction, that I like to think
#1 make the surfer so horny that he's holding onto his credit card and cock at the same time
#2 make them want to click through the banner to your paysite
#3 make them want to click through to the join page
#4 have enough inside that they convert from trial to full membership
#5 have a decent enough site, that they wanna recurr
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