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True enough KimmyKim in that the total package sells better if all parts are performing their function. But, I can create the best design in the world, and it won't sell shitty overused content. In that case it's not the designer's fault. The content sucks. Also if an advertiser sends somebody seeking big tits to a site of small titty teens, that advertiser's conversions are gonna be shitty. Again it's not the designers fault that conversions suck.
But assuming that all things are as they should be. The content is fresh and unique. The advertisers are sending targeted traffic. But the site doesn't convert. Then it is safe to say that the design is a problem.
Now an intelligent webmaster is going to do his/her best to put all of these things in place. They are going to have appealing and fresh content. They are going to get targeted advertising--as much as they can. They are going to get a designer that in their opinion will create an effective advertisement for their site.
So what is a webmaster looking for when they look at a design portfolio?
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