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Kimmykim · 10-01-2002, 11:23 AM

Ah but it is the designers job to convert the surfer into a join.

It's also the site owners job to have enough content that can be marketed in an appealing way to the surfer.

It's also the advertisers job to pre-qualify the surfer so he knows that he is going to be asked for some money to get what he is looking for eventually.

This is not any different than marketing anything else.

Take a car for instance.

There's an ad in the paper, done up by a graphic artist, based on what the dealer has in stock and is offering. The paper gets paid to run those ads, but if they don't get anyone buying the paper or reading it, then they lose that revenue. If people see the ads and dont go to the dealership a new ad company is hired to make a more attractive ad. The dealer better have good selection and so on in order to convert the buyer into an owner or he won't have the money to pay the ad agency or the newspaper.

It's a circle of sorts, and everyone has to do their part.

10-01-2002, 11:23 AM
Kimmykim bitchslapping zebras!!!!! Industry Role: Join Date: Jun 2001 Location: In a shack by the beach Posts: 16,015	Ah but it is the designers job to convert the surfer into a join. It's also the site owners job to have enough content that can be marketed in an appealing way to the surfer. It's also the advertisers job to pre-qualify the surfer so he knows that he is going to be asked for some money to get what he is looking for eventually. This is not any different than marketing anything else. Take a car for instance. There's an ad in the paper, done up by a graphic artist, based on what the dealer has in stock and is offering. The paper gets paid to run those ads, but if they don't get anyone buying the paper or reading it, then they lose that revenue. If people see the ads and dont go to the dealership a new ad company is hired to make a more attractive ad. The dealer better have good selection and so on in order to convert the buyer into an owner or he won't have the money to pay the ad agency or the newspaper. It's a circle of sorts, and everyone has to do their part.