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Sleepy · 10-01-2002, 08:36 AM

There are a couple of basics that hold true and are really "advertising 101" to anyone who has advertising training.

1. Repetition. Some companies you see on T.V. repeat their name over and over in a 30 second commercial to gain name recognition. This is an old trick and doesnt exactly apply to adult sites but what you do want to repeat is what you are selling. If your niche is tranny video you would want to repeat on every page that you offer acces to "Over 45 gig of tranny video". I usually pick three basic concepts I want the surfer to understand and make sure they are repeated through the tour. What you dont want is to say "Over 45 gig of tranny video" on one page and "tousands of tranny videos" on another. If the numbers dont add up and the message isnt clear the surfer is gone.

2. Subliminal advertising. Never underestimate the power of subliminal advertising. A slow animation that says "join now" is powerful just like "click here to enter". If you ever watch a motion picture movie and see the actor drink a can of "pepsi" ( for example ) you can bet that its no accident. Pepsi paid to have that actor drink that can and face the lable towards the camera. You'd be amazed at what a person's subconscious picks up on and that slow animation that says "join now" speaks to the their subconscious as well as their impulse buying. If you put a huge "join now" link on every page it has the opposite affect because the surfer is now consciously aware of the message.

If you want to do your customers a big favor, buy a book on marketing strategy. Still.. It's really not the designer's responsibility to make the tour convert. The webmaster should layout the text and design first then have the designer make it "look pretty". Font size, color, and wording all play into the conversions. Theres so much more but really it's not your fault if it doesnt convert. If you have marketing experience it makes your services much more valuable though.

10-01-2002, 08:36 AM
Sleepy Confirmed User Join Date: Nov 2001 Location: Porn Peddler Posts: 679	There are a couple of basics that hold true and are really "advertising 101" to anyone who has advertising training. 1. Repetition. Some companies you see on T.V. repeat their name over and over in a 30 second commercial to gain name recognition. This is an old trick and doesnt exactly apply to adult sites but what you do want to repeat is what you are selling. If your niche is tranny video you would want to repeat on every page that you offer acces to "Over 45 gig of tranny video". I usually pick three basic concepts I want the surfer to understand and make sure they are repeated through the tour. What you dont want is to say "Over 45 gig of tranny video" on one page and "tousands of tranny videos" on another. If the numbers dont add up and the message isnt clear the surfer is gone. 2. Subliminal advertising. Never underestimate the power of subliminal advertising. A slow animation that says "join now" is powerful just like "click here to enter". If you ever watch a motion picture movie and see the actor drink a can of "pepsi" ( for example ) you can bet that its no accident. Pepsi paid to have that actor drink that can and face the lable towards the camera. You'd be amazed at what a person's subconscious picks up on and that slow animation that says "join now" speaks to the their subconscious as well as their impulse buying. If you put a huge "join now" link on every page it has the opposite affect because the surfer is now consciously aware of the message. If you want to do your customers a big favor, buy a book on marketing strategy. Still.. It's really not the designer's responsibility to make the tour convert. The webmaster should layout the text and design first then have the designer make it "look pretty". Font size, color, and wording all play into the conversions. Theres so much more but really it's not your fault if it doesnt convert. If you have marketing experience it makes your services much more valuable though.