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I just dislike the sticker shock and the perception it causes in consumers. The more they pay at the pump the tighter they pull their purse strings in regards to everything else.
It sort of is a common reality now that gas under 2.00 is gone for good and mid to high two to three range is the norm for now on. It still sucks a great deal.
Gas prices go up, food prices go up, other prices go up. Meanwhile minimum wage is at early 1962 levels after adjustments for inflation. Tuition expenses are also on the rise and more and more people live further away from places than ever before. Then to top it off interest rates are climbing. This all really effects are main consumers of our product which translates into lower checks for me. True most other countries have higher gas prices, but most other countries do not send me sales either.
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