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No, it's not rocket science at all. But that doesn't make it easy.
Our industry has trypically had a low entry barrier; Any webmaster with meager design skills and a camera can open up a site or two, and eventually build a program around it.
Traffic is the hard part. Back in the day it was easy to get traffic. I remember the days when meeting the right person could double the amount of traffic you got overnight - and the sales to go along with it. Those days are gone now.
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