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Too many people apparently think online porn is unique and don't look at the cycles other maturing businesses go through. Otherwise they would expect to see more people attempting to bring as much as possible in-house during the next few years.
There is an obvious appeal for content-based sites to secure their own traffic sources and for people with lots of traffic to sell it their own products. Both scenarios are already happening.
Usually it isn't long before most people return to their roots. Entrepreneurs are not generally very good at letting go of the reins, so they stretch their time too far and take on things for which they have no real talent. But it is possible for the Richard Branson types who are willing to let competent people run the different arms of their businesses, to make diversity work.
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