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DamageX · 04-12-2006, 04:39 AM

I firmly believe this will result in a much lower CTR to the websites, since we can't control which snippets Google will display, ergo have zero control over "pulling" the surfer into our sites.

This may, however, pre-qualify the hits to our sites much better too, meaning the surfer does get what he expects. In which case he/she may be more likely to buy.

Overall, I can imagine the amount of traffic Google generates to other sites to drop, regardless of the amount of searches. If the algorithm proves to be very efficient, you may well see a VERY significant drop in traffic to any sites ranking lower than #1. Which, in turn, may cause AdWords bids to go up, as that would be the only way people can control the advertising text, along with the possibility to rank above #1.

04-12-2006, 04:39 AM
DamageX Marketing & Strategy Industry Role: Join Date: Jun 2001 Location: Former nomad Posts: 14,293	I firmly believe this will result in a much lower CTR to the websites, since we can't control which snippets Google will display, ergo have zero control over "pulling" the surfer into our sites. This may, however, pre-qualify the hits to our sites much better too, meaning the surfer does get what he expects. In which case he/she may be more likely to buy. Overall, I can imagine the amount of traffic Google generates to other sites to drop, regardless of the amount of searches. If the algorithm proves to be very efficient, you may well see a VERY significant drop in traffic to any sites ranking lower than #1. Which, in turn, may cause AdWords bids to go up, as that would be the only way people can control the advertising text, along with the possibility to rank above #1. __________________ Whitehat is for chumps If you don't do it, somebody else will - true story!