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I just think that when people get to a sign-up page, lots of them are hesitant to hand over that credit card info because they don't know know who they're dealing with.
Lots of people are worried about having their CC info stolen and a lame amateur logo design is not going to help you make more sales.
A good professional logo goes a long way in providing confidence that a company like websitebilling.com isn't just some kid in his parents basement running a billing company with the computer that he got for christmas.
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