"They kept right on chumming the water to bring in more and more traffic ? they had to. Once the web had been flooded with video clips as well as millions of still pictures, and no one NEEDED to buy any more ? because the clips kept getting longer, and finally the HARDEST of the hard-core pictures had been offered out for ballast, too, what could they do but keep stretching the envelope. In the end, more and more production value was chasing a smaller and smaller average transaction size... more