Quote:
Originally posted by chodadog
I always figured the 2 PR points would be enough to justify the 600 bucks, assuming you're trying to get SE traffic in a big way.
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Exactly. It's worth the money to my company. The trick is getting keywords into the title/description without their editors shortening it. And even if you get only 100 hits per day, that works out to 36500 hits per year. If you can make 15 sales per year on those hits, you break even ($40/signup sponsor). The rest is just profit. Then you got exit windows (try to keep just 1 or Yahoo will delist you), and a few other techniques to boost the money up there.
It is worth it, but you can't make too much with one listing, you need at least a dozen or so to make your ROI count.
WG