Honestly we haven't noticed any change on the ratios for the last 3years or so. We experience a steadily growth but we do work a lot and smart for this to happen. Unlike Shap, just the last year for tours we DIDN'T use we spent an easy $40k. Has to be niche related, because we work on ratio droping trends all the time to maintain good ratios.
Members have become more demanding than ever. They are educated and they shop around, compare and of not satisfied cancel/request refund or do a CB.
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