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Originally Posted by TheDoc
As an industry we slit our own throats. People blame free sites and free content as the death of our business. Paysite members rip, distribute and share our members area content making our pay content, free content. It sux.
Bigger companies get stronger because they can spend the money to buy sites & programs. Doesn?t it bother you to know that, if you want to keep growing you have to buy out sites and programs? Even those will dry up, then you buy more.. Always trying to keep your numbers at some level.
As ratios get worse, you have to buy and drop money to just stay at the same level. To grow you either found your one niched site that rocks, or figured out a slick way to market your new products.
Every niche, ever site, fights for the same bubble of traffic and sales.
If you notice, almost every company is going automated, dropping staff and expenses (adverts, trade shows, etc), they bring in cheaper, better working contract staff.. So for me to grow 30% this year, I gota work some magic and spend a good amount of money to assist me. Or? I can easily cut 30% of my expenses. Many programs working a 10% profit margin, people are starting to find out that increasing 10% costs a ton of money, but getting rid of 10% of expenses is better money.
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I have to say I haven't seen this as much as this post is indicating. In 2005 we added 17 new employees, started a new office, didn't add any sites, didn't do nearly as much as I wanted and yet we were still able to more than double both revenues and profits. This year we are looking to add more staff, more sites, and I am quite confident we will again double both revenues and profits.
On Twistys we haven't added a tour in 3 years. Haven't changed our gallery layout in 2 years and yet our ratio is in the same range it was 2 years ago. I'm not sure if it is our niche or what. I believe had we had more staff on earlier and had been able to launch more tours and galleries we would have improved our ratio and sales much more than we did.
I will say on our freesites i have seen the drop in ratios on sites we don't control the advertising for. When we control the advertising the sales have been rock solid. When we go with the FHGs we do terrible.
Note.. we plan to update our tours and come out with new tour designs at new designs our FHGs in the very near future
