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Originally Posted by polish_aristocrat
seriously, gene will be more than happy lol
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I love polish aristocrat's sense of humor.
Just to clarify, brand/sig marketing is a segmented marketplace. Sponsors buy cheap mass posts to get their brand out there and supplement other campaigns. Further up the marketing spectrum, sponsors buy individual webmasters' sig spots not just for branding but also for the chance to reach out to that webmaster's contacts and friends/spheres of influence. Finally, sponsors pay "big names" to attend shows or represent them generally.
While there may be some overlaps, these segments are fairly compartmentalized and should not cause anyone any anxiety re "outsourcers eating their sig revenue income." Maybe instead of worrying what someone at another segment is doing, one should focus on improving one's perfromance in one's own particular segment? e.g. if you're a mid-tier guy, branching out to other webmasters and expand your social reach? or if you're a 'recognized name' focus less on negative drama to create sig views and explore other positive long term brand capital building approaches?
While drama and negativism may often seem like the paths of least resistance, there ARE other ways. Just pointing them out since outsourcing is here to stay. We live in a globalized economy and opportunities are expanding in our midst. We can choose to cling vainly to our old notions or we can boldly embrace these new opportunities and challenges and make even more money.