Originally Posted by The Hammer

I don't agree with that. For example, many pay site tours are beautiful to look at and convert well, but have no chance of getting SE traffic because the text on the pages is primarily graphical. If they want SE traffic, they're going to have to build freesites and other feeder sites and all of those can be called doorway pages. Building hundreds of doorway pages or using cloaking will get you banned if they are all obviously created strictly to do well in the serps, but if you use a little creativity and put some actual content on the page along with the text, you won't have any problems.