Originally Posted by andrej_NDC

from the email:

"How does UltraDNS increase traffic 4 to 12% and reduce page loading
times for e-commerce companies by simply managing your end-users DNS
requests. This is accomplished through 2 main variables: 1) our Non-BIND
proprietary software guarantees that every DNS request will be handled.
The latest version of BIND software (the software currently used for
your DNS requests) accounts for a 2% loss of traffic because it cannot
handle the number of DNS requests being sent across the entire internet.
even with the new versions, patches and consistent maintenance updates
to the most recent version of BIND you're still losing 2% of your
traffic on average every day. 2) Our 35 million dollar Global Network,
with hundreds of names servers across the globe, is used exclusively for
DNS and eliminates latency and time out issues because we route the end
user to the closest geographical node. E-Commerce sites see a 2 to 10%
increase in site traffic simply due to the elimination of latency issues
associated with DNS requests (eliminating timeout issues). When you
total 1) and 2) together, you (as an e-commerce site) will see an
increase in traffic anywhere between 4 to 12% immediately and
continually. In an e-commerce business model, you get an immediate
Return on Investment."