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Originally Posted by jjjay
come on, I know you're better than this. give us a decent response based on your experience. unless what you've been saying about spending $150k a month on advertising...etc. is BULLSHIT 
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I only spend MAYBE 4-5k a month on ads now, but in the "hey day" of 99-2001 I was spending a LOT of ads... for a while, whatever I bought produced profit, or at the very least broke even, and this was without recurring! I was charging 39.95 for lifetime access to
www.penilefitness.com.. jesus, had I charged a monthly fee then, I would probably be the one being written about
Anyway, this guys dating site is very nice and congrats to him, but 4 million a year in profit from adsense only sounds fishy, but then again the sites name is plentyoffish.. heh.
I had quarter page ads in Hustler and Penthouse for about 4 months back in 99 and 2000 that still bring in about 40 unique clicks per day... If he had that much money to spend, I would certainly diversify into the adult market as well, and put full page ads in hustler, penthouse and maxim..
within 3 years of that, he'd have some serious long-term traffic and business...
I dont even see a "send this site to your friends" link on his pages.. WILD!