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The short answer: yes
Long version: Would you watch a commercial with someone just sitting there against a bland backdrop telling you to buy somthing? I wouldn't. Design is an integral part of the surfers experience. It's not everything - content is still king, but the gallery has to be visually appealing and draw the surfers eye towards the upsell, whether it be a text or graphical link, while all at the same time not being overbearing (you dont want to seem like a used car salesman).
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