unsolicited IM's bother me to, I would never do that
as for the email. I am finding sites that are the same niche and selling the same type of site, and finding their contact info on the webmasters page and emailing them.....i mean, I am emailing you to make you some money, I guess there isn't much wrong with that, huh? haha
and yes, I write each email out and talk about the site in question, and even give ideas if I have any pop into my head at the moment...so it isn't a form letter that I copy and paste
