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About the pop-ups. I have been analyzing stats for a few months now with regards to pop-up launching. I have set-up counters on my first pages and then another counter on my pop-up pages. Overall, approx 60% of the surfers to my ad pages never see the pop-ups, due to the installation of pop-up killer software. This is based on approx 40,000 page views a day, so the stats are pretty accurate. So, approx. 60% of your surfers will miss out on the pop-up feature of your site.
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