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Sponsors - Please know your niche.
Or stay away from it.
bandwagons don't make their own roads, they ride down others'.
I swear with each new site big corporate sponsors release, its more obvious than the last they have no clue about the niche they are trying to exploit.
And people wonder why it doesnt convert. You either know the niche or you dont.
In most cases, the sponsors don't.
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