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And Will you're flat out wrong. Certain world events do impact sales. Yes sales will all eventually even out. You'll have good days and bad days. But you can utylize your stats to determine what days are better than others and use your marketing resources to better capitalize on those days.
A major snow storm blanketing the East coast is going to make sales rise. More people indoors, home from work and sitting in front of their computer.
Summer months, more people outside doing outdoor things and less time in front of their computer.
Christmas, credit cards maxed out for presents and events, less expendable income.
1st and the 16th of the month, people are being direct deposited their paychecks and bank accounts and debit cards have larger balances.
Etc etc, etc.
The global economy fluxuates on this premise all the time. Retail sales in September will drop if an Indian Summer occurs as less people are purchasing winter clothing and it sits on the shelves.
To sit back and say "shit happens, look at it over a month or year and it will avg out" is a idiotic and lazy way of conducting business.
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