Originally Posted by jjjay

I think it's due to the fact the sites are listing around place 30, so they're paying maybe 10 cents a click? (a guess, I don't know)

And then the landing pages show the top five results where the clicks are probably going for maybe $1, $2 a click or more.

I guess the only way to make it work is with lots and lots of 5 or 10 cent keywords and being around place 30 for most of them