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I say "I'm starting two web services at the same time."
I explain what the non-porn one does. That acts as a filter for tiring out the brains of the more feeble audience. I then explain that while the first service is socially significant, it is being done *for itself* as a purpose rather than for a business purpose. That really loses them. Then, if there is enough curiosity left for them ask what the OTHER web service is, I tell them it's a promotional site. By then, they just blindly accept anything conclusive sounding. I'd forgotten how easy it is to lie by omission.
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the sound of one hand googlewhacking
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