Quote:
Originally Posted by DaLord
It's pretty simple... if you make a profit then it's worth it. If you don't then it's not.
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Okay, I'm going to try again: it isn't, or at least, it shouldn't be that simple.
It is rarely possible to switch from one income source to another without needing time to develop the new one. Thus each time something changes, you should obviously consider the immediate impact, but also anticipate the next change.
Fine, you can handle $60, but will $75 make sense? $90? How much lead-in time do you need to replace this income source? Come to that, are there alternative - potentially more profitable - income sources which you could already be developing?
Change in business is inevitable, but you shouldn't simply go along as a passenger, accepting every change without pausing for thought. You should examine every positive change to see if it can be exploited and every negative change to see how its impact can be reduced. If you are really good at what you do, you anticipate change so that by the time one bandwagon slows down, you are already on another that is accelerating.
These new prices may not be a pivotal point in themselves, but the thought process should go beyond, I can afford $60 so that's okay...