MSN had an interesting article today detailing just how big this sport is getting. Some quotes and link to article:
"A live fight special leading up to the show on Spike TV on Jan. 16
drew more viewers than a much-hyped Miami Heat-Los Angeles Lakers game on ESPN the same night."
"Yahoo even reported that its second-most requested topic in their search engines the weekend of Feb. 4-5 involved Ultimate Fighting, with "UFC results" among the most popular topics.
Only that weekend's Super Bowl XL received more inquiries. "
"UFC 57 ... drew a sellout of 10,301 at Mandalay Bay in Las Vegas for a
paying gate of $3.3 million; another sellout of 2,000 watched the fight at the site on closed-circuit TV; and early
pay-per view estimates are 350,000 buys"
Full Article:
http://msn.foxsports.com/other/story/5373408?GT1=7934