View Single Post
Old 03-14-2006, 03:57 PM  
Mako
Confirmed User
 
Join Date: Jul 2004
Location: The OC baby!
Posts: 1,986
Advice needed: Which direction to take existing program...[links]

Hope everyone is having a good year so far, making a ton of money and seeing large growth. Amazing how many GFYers really are people with great character, always feels like coming home after time away.

In the last few months I've been involved in a mortgage-related startup, and had to put a small program that was nearly complete on hold. One of those things where you think you'll get back to it soon, but then time goes by and it becomes clear that you only have so many hours in a day...

So now I'm at a crossroads in terms of what I should do with the completed sites and thought I'd let you guys take a look at it and evaluate their future.

Late last year I drove some significant traffic to the sites to privately test their sell-through rates and guage member retention via paid links on several TGPs (The Hun, AL4A, WorldSex, Shemp, etc) prior to going the next step and taking it to the program level.

Out of that traffic I saw trials convert to full memberships at 36%.

After talking to RogerV, TheDoc, and a few others, I then put in a limited-trial system where trial members get access to only 1% of the full member's area content while being heavily upsold on the other 99%. That has resulted in the trial-to-full member conversion figure climbing to 45%.

Those full memberships then went on to recur at a rate of 72% overall (includes bad CCs, cancellations, etc) month-over-month, for 6+ months.

Here are the sites in question. They're at 99% or so, a few small details need fixing/tweaking that you'll probably pick up on:

PROGRAM SHELL (never implemented)
www.zeroarmy.com

SITES
www.asianzero.com
www.moviezero.com
www.asszero.com

My question for the board is about where I go from here.

I don't have the time to build out the rest of program and launch it properly for affiliates. It could easily be done using NATS or another drop-in system, but you guys know how it is as a one man show trying to do two seperate start-ups: Both will always suffer. The mortgage business take priority as there are other people involved. Plus there's no way I'd gamble with affiliate's time and money without being 100% committed.

What options do I have?
__________________
Mako is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote