Originally Posted by SilentKnight

A few (maybe redundant) tips off the top of my tired head:

Do extensive homework on which transaction processor to use. Nothin' hurts worse than losing momentum when a processor tanks on ya'.

Always keep a minimum of 4-6 months worth of update content in reserve. More is always better.

Inject some genuine personality into the site - members dig it when the site comes across as personable rather than a sterile corporate feel.

Don't be afraid to try something unusual or different with the occasional update. Experiment when possible. Don't get too formulated or stuck in the same 'ole rut all the time. Shake things up every now and then.