I doubt if many of them really understand what it's about yet.
The major difference will be in the samples they download.
If they are no better than anything else they will think "WTF is it all about".
If they are better they will think "Where can I sign up" assuming they are on a connection fast enough to handle it.
For me the future is in giving them the option of downloading a perfect quality scene over night while they are sleeping or having dinner. While still having the small instant gratification scene.
What I hate is people shooting in widescreen who simply do not have a clue how to frame a scene.
