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Originally Posted by DaddyHalbucks
180 degrees --wrong.
Descriptive phrases domains like "dirt bike" are the exact definition of what is NOT brandable. You are confusing "descriptive" and "distinctive." The USPTO would be very hard pressed to grant a company a TM for "automobile." Yet, "Toyota" is trademarked.
Do you really think that only the owner of that "dirtbike.com" domain (and not the other 100,000 bike and sports shops across the world who have been using it continuously for the last 20 years) would be allowed the exclusive use of the "brand" called "DIRT BIKE?!" What are ya smokin there, Brother?
To completely contradict you, not only is "California Coeds" potentially brandable, it is also alliterative, a big plus.
Now, the kicker. What are you gonna sell on "DirtBike.com?" Check out the site, it is obvious THEY have no clue. It's only a cookie cutter PPC web site. LOL.
Are you gonna invent a StarTrek like machine that allows surfers to download a dirt bike over the internet?
Downloading softcore porn images of frolicking coeds on the California beach has no such technological limitation.
;)
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When a webmaster says they can "BRAND" a name they are not talking about shit they can trademark. They are talking about making the url memorable, recognizable, and sticky. Cams.com sold for a million bucks, underpriced probably. You don't think that domain is brandable just because it's unlikely if not impossible to get a trademark for it? Not only is it brandable in the sense everyone here is talking about it's also going to get traffic regardless of what you do with it.