View Single Post
Old 03-07-2006, 10:01 AM  
JuiceMonkey
Confirmed User
 
Join Date: Oct 2004
Location: Brisbane/Vancouver/SanFran
Posts: 3,581
Quote:
Originally Posted by 3M TA3
That's beacause (as you know) you need to spend your money promoting a film. If I had a budget of $4m to promote a film internationally, i'll spread it out. I'd spend $3m in the first country, then make that money back from movie sales and then I'd have the same amount of money to drop on the next country.

So I'll spend $1m securing and setting up 4 countries with marketing material etc.

Then I'll spend $3m in country #1 which will yeild a $10m return in 4 month.

Take take the original $3m and use it for country #2, pay back the $1m for setting everything up and leave myself a $6m profit.

Country #2 makes $10m in 4 months. Still floating the same $4m and bring in $6m profit again.....and so it is writen

If you only spend $1m in each location you're hard pressed to make the same as if you spend $4m. The profitability of movies is in the $ spent wisly in marketing, not production of the film......
Big film studios can't afford to invest the money into advertising? I mean it could also do a backfire, like with internet piracy and internet advertising. They will have to use their budget to advertise the movie over and over again. Especially with top 500 type sites (imdb etc..) they lose all of the non north american markets. They could just do a LUMP sum marketing campaign (across all the countries of distro), and then invest the lump sum of profit and make more intrest. I don't see the benefit of the system you have provided.. unless it was an indy or small film. Aeonflux was a fairly big budget flop as well. Especially the word of mouth and *buzz* factors that you get from talking to family over sea/friends etc.. the benefits are endless.
__________________
ICQ: 72251955 GTalk: JuiceMonkey
JuiceMonkey is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote