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Old 03-07-2006, 09:53 AM  
3M TA3
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Join Date: Aug 2005
Location: So Cal
Posts: 2,972
Quote:
Originally Posted by JuiceMonkey
But when the announce the release dates (6-12 months before the film launch), they always list the dates for international locations.. and they are spread out, IE Jan in US March in UK April in Sweden July in Aussie etc.. and they also release flops..
That's beacause (as you know) you need to spend your money promoting a film. If I had a budget of $4m to promote a film internationally, i'll spread it out. I'd spend $3m in the first country, then make that money back from movie sales and then I'd have the same amount of money to drop on the next country.

So I'll spend $1m securing and setting up 4 countries with marketing material etc.

Then I'll spend $3m in country #1 which will yeild a $10m return in 4 month.

Take take the original $3m and use it for country #2, pay back the $1m for setting everything up and leave myself a $6m profit.

Country #2 makes $10m in 4 months. Still floating the same $4m and bring in $6m profit again.....and so it is writen

If you only spend $1m in each location you're hard pressed to make the same as if you spend $4m. The profitability of movies is in the $ spent wisly in marketing, not production of the film......
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