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Hopefully Lens is successful with this affilliate task. I'm sure if he does as well as I think he will they will give him the reigns to do everything mentioned above.
I think Playboy's online arm has the ability to generate more revenue than the publishing unit.
Right now they need it too, Maxim, FHM, Stuff & Details have lowered newstand circulation dramatically. Playboy just brought in a new editor which is the same guy who's been running Maxim to breathe a little life into the zine. I don't think they realize that the people who are looking for porn are no longer looking for it in a magazine and bush shots don't do it for anyone under 45. Unless the new editor does some INCREDIBLE covers and gimmicks no one will care about the mag in 5 years, especially if Hef passes (heaven forbid). Online & TV domination is the only real way of passing the torch.
Good luck Lens, this could be really big for you.
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