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Public Shout or Private Whispers?
At a cocktail party, if it's your job to let everyone know what room the after-hours bash is in, do you...
(THE MUSIC IS PLAYING VERY LOUD)
A. Atttempt to gain everyone's attention at once by standing up on a table and shouting?
OR
B. Do you select certain individuals in the crowd (both for their position relative to other people and groups, and for their ability to deliver the message with accuracy and precision) and have them act as your Dissemination Agents
????
2hp
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tada!
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