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Originally Posted by WiredGuy
No offense to epassporte, but the cost of keeping a customer here is a mere $35 that you should be able to waive for a damaged card. The ongoing revenues you could make from someone loading and purchasing from their cards should outweigh this. If you want to prevent abuse of people ordering lots of cards (that's the only reason I can see for the fee), then have the client return the damaged card once he receives the new one.
WG
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This statement couldnt be more true. When I worked at a bank, we got $10 commission for every FREE debit card that we gave away, regardless of how many cards the customer wanted. How could the bank afford this? Well, over the lifetime of the customer, each card brought in a profit of about $1304 PER CARD PER CUSTOMER.