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Originally Posted by AmateurWealth
Donny...try not to give too much away....there will always be naysayers on exclusive....
I try to just apply what i know to this biz ever day and add what i learn...this argument has been going on for a long time...but i will bet he number of companies that went under with non-exclusive content...heavily outweighs the number that went under with it....
Take a peek at the biggest programs on the web.....how many have exclusive? there must be something to it...
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I'm not denying the effectiveness in getting affiliates to believe Exclusive is the major key to getting sign ups. I'm saying it matters little to the surfer and all the evidence points to me being right on this.
The Adult Internet is built LARGELY on retaining a member long enough to keep him 2 months then upsell or cross sell him to earn enough to pay an affiliate $30 for sending him. If Exclusive retains so well why are all affiliates of Exclusive sites only using REVSHARE?
Yes many of the big programs that started prior to 2000 are using exclusive content. Most of them built up a base that allowed them to build big sites full of exclusive. How many of them retain longer than 3 months on average?
If Exclusive is the key to the paysite door, why do sponsors pay so badly? The money made from shooting exclusive is paltry in most cases.
We are in the business of supplying a product to one of the biggest moving markets in the world. Tell any manufacturer that your business model is based on retaining a customer for 2 months and he will not believe you. We survive because the surfer moves from site to site. He stays within the market for years, though only buying from a site maybe once or twice.
He moves on because to him it's not exclusive, well very little of it is. If he's into Blonde's fucking big black cocks, how many sites offer that niche? If he's into girls getting gang banged, how many sites offer it? Both THEMED.
Now when it comes to cute teens with vibrators his choice is unlimited and the fact that you are the only person with this girl on that sofa, with that dildo is meaningless to a surfer looking to jerk off. The retention/conversion of these sites prove it.
I'm saying good THEMED porn will sell and retain better than a mish mash of porn. My site is themed around me, not as well as I would like but I have time restraints and bigger fish to fry. But a site of "Exclusive" porn is not going to make a surfer sign up, he needs a lot more than that.
Proof also is my conversion ratios and retention. Look at how much work I put into the paysite and the money we make. The sign ups are due to the porn being good and nothing else.