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I would think this thing out by myself and have it custom made. There are enough blogs, a portal site would be something new, well not new but more renewing than a blog.
Person can log in, create his own page with his pet pictures, other people can comment on the pictures, give it a rating, be able to bookmark his favorite pet pages, get a forum, pet chat etc...
When you have traffic they will fight for advertisement space. If the custom scripting cost 1 to 1.5k it will pay itself back.
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