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Originally Posted by reynold
Just about two years ago, 7Up, the only major soft-drink company with declining sales, launched a new advertising campaign extolling its lack of caffeine. "Crisp and clean and no caffeine," the ads proclaimed. A health-conscious country took notice. There was widespread interest in caffeine-free drinks and the other beverage companies brought out their own products.... http://www-tech.mit.edu/V105/N25/crean.25o.html
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Whoever wrote that article is way out to lunch, at least on the 2-year timeframe mentioned. I used to see the "uncola" 7-up commercials back when I was a kid, which is a bit longer a time than 2 years.