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Originally Posted by SmokeyTheBear
i dunno, i think google is lowering their relevance to drive more traffic to adwords , this might be the perfect time to take them out "google style" ( i.e. making less profit for a short while to gain users )
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Yeah but won't that take an extremely long time since it's results-oriented?
M$ is the one who makes press releases and announces shit. Google just does it. If a user who is dedicated to Google sees relevance dropping over an extended period of time, what're the chances of him coming back and using google regularly after he leaves?
When I was new to the intraweb, I used Excite only (don't laugh) -- once I found google, I never came back. I haven't visited excite.com in at least two years (though now that I'm thinking about it, I'm gonna go take a look).
Anyway, I'm saying brand loyalty is very important, and a fickle beast to master. Once you have it and lose it, you're going to have a tough time getting it back because your users are going to look for another emotionally satiating experience. Even if the surrogate isn't up to par, it doesn't matter because there will already be an initial emotional attachment overriding logic. When Google utlizes word-of-mouth for their marketing campaign; they need to take into account that that can be used against them.
Think about when you were in high school - who got into less fights? The kid who talked a whole bunch of shit and acted tough (M$) or the kid everyone else said was a tough guy (google)? You may want to say the one who talked the most shit and acted tough got into a lot of fights, but that's not the case. Just think really hard about this and you'll see what I mean.
On another note, is this msn.com they're talking up or START.com ?