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Originally Posted by SilentKnight
Very true, too. Sometimes just a minor tweak here and there can give the impression of freshness.
Another trick we've been utilizing lately is rollover thumbs. Adding a compact but colorful beveled frame to the duplicate thumbs that 'lights up' when you rollover with the cursor. Its mostly eye-candy, but it gives an impression of a little more interaction with the thumbs, almost like inviting or nudging the surfer to go ahead and click the thumb.
For example (roll over the thumbs).
Its a little more work of course, but I think it adds a nice attractive feature that might help entice visitors to click. |
I like that. The argument there you go through is if it slows page load down is it worth it? The answer is you do a week with and a week without and compare conversion. That's always the answer when you don't know but you have to be careful that your sample times have no other variables like a big sponsor comes on with tons of low grade traffic from TGPs or something.
What I used to do and will be starting again shortly is a test bed site where I send a finite amount of traffic from a certain source group and it stays the same so when I want to try ideas and bring them into the fold for clients (and now for TiarraCash! =]), I have empirical data on what's working or not.
At the end of the day though it can be inexplicable and you just have to keep taking stabs at it. I'm just trying to minimize how wide of a net you have to cast.