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Originally Posted by ronaldo
Ok. I can certainly see where people could take it the way you said, but the way I read it is that you get the furnace for $1269 if you purchase the air conditioner. But I may have just read a few too many of these to know that that's what they were after.
Then I noticed that it does say at the bottom that if you buy one of the new deluxe air conditioners as well, so it looks like that's what they were after.
So while it isn't entirely clear, I don't think you'd get anywhere complaining about it either.
I've seen worse.
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Originally Posted by After Shock Media
Ok ad is vague yet legit. I cut out a the useless crap in the ad and showed the only portion that matters.
"if you buy one of thse 60 new, deluxe air conditioners."
"we are giving you the furnace" <vague fluff words> i.e. basicly for "$1,289.00 in labor to have your system <furnace> installed.
Translation. Buy AC at whatever price, get furnace itself free and only pay the 1289.00 for labor on the furnace.
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I agree with you both - and I've certainly seen far worse over the years.
But that said, this one was just vague and ambiguous enough that we initially took it at face value and called them on it. It was certainly worded very intentional to sound as though the entire pkg. deal was for $1,289 installed. The reader was left to read-between-the-lines and interpret it whichever way.
I contacted the newspaper and expressed my opinions on the ad and they promised to file the complaint for future reference. I also contacted the Advertising Council of Canada and sent them a copy along with an online complaint form - not holding my breath, of course.
We've always operated our own company based on truth in advertising, so when I encounter stuff like this that plays the phonetics game and wastes my time - I don't mind following through with complaints.
Thanks for the input guys...appreciated
