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The main problem was that he didn't have any exclusive content... That's the #1 ingredient. He had a special deal w/ Matrix -- fuck he had a lot of content, the promotion/webmasters, the tours, etc... but the only really unique site he had was the Mafia site and his exclusive content for that site was very limited -- also I think the concept was a little too softcore by today's standards... I bet the sites are still making money off SE traffic tho ;)
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