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Search engines suck.
I still remember my very first time on line. The first thing we did was search for my brother's website, which was for his business. We typed in "Dynasty Screen Printing" and received over 300,000 results. Are there really 300,000 companies with the same name? No, of course not. The search picked up everything with the name Dynasty, everything with the word Screen, and everything with the word Printing.
These pages have to be listed by hand.
Last night I searched for Discovery Credit Cards. It was impossible to find.
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