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Originally Posted by Mr.Nice Guy
Well,
1. How important is the domain name for branding? Since most people will be members (and be forced to remember the URL), and since most of my members will come VIA tgp/mgp submissions and blogs. Do you think it is extremely important to have a short/catchy domain name?
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It can help but it's not make or break. If you are going for SE traffic at some point it helps and if you really build a brand like a Twisty it is good but it really isn't the be-all that you need to pull your hair out over.
2. Is there any type of content management system that works on a monthly lease? OR maybe there is a nice open source solution out there?
Monthly leased:
http://www.toomuchmedia.com/products/carma/
3. Where should I focus my security efforts? Password cracking? DDOS? What are the main threats to my business?
NATs has a module for this too but Pennywize is decent or Strongbox.
4. If you could give me 2-5 tips, on how to improve efficiency/effectiveness, what would they be?
Effectiveness: Do one site and do it right. Do a site with content you understand and would be a fan of yourself. Everyone sees programs out there that have many sites but they often are seeing them a good deal of time into their "life." Guys like Duke and Twisty built to very significant numbers by doing a product RIGHT instead of doing alot of products just okay. I've seen it make the difference over a dozen times now.
Efficiency: Do what almost no one does in this business and write yourself a true business plan. Have goals and times to acheive them and work off of a task list with milestones. Alot of people work alot of hours in this biz but aren't really WORKING those hours. You can accomolish alot with great focus.
5. What is your average charge back ratio? Is there any way to improve this? (less charge backs)
It should hang under 1%. Keep what's on your tour easy to find in the mem area. Make it easy for members to quit so they don't have to charge back. Give them updates regularly and when you say you will. Basic common sense... what would you chargeback for?