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to start a radio station you don't need big and powerful equipment
me being in australia i can only go by what i have read with american radio hobbyists
but you can get a low powered transmitter licence , which has around 1 watt output , not might sound like much , but with a decent antenna you can easily get 10miles out of it
from my understanding on the low powered stations is that you can't have advertising due to you competing with the commercial stations , low powerd are for the hobbyists , check with the FCC for more info
if you live in the metro area finding a blank space on the fm band will be hard
you can buy low budget decent transmitters for around the $400 mark
for advertising , canvas the area and target your niche age group , if your aiming for the teen market drop flyers etc at there local hangouts , if your after the old fart age group target the lawn bowls and bingo halls
like with anything , getting the equipment is the easy and cheap part , paying royalties on music is where they sting you
running a pirate station was how i got my job at a commercial radio station ,
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