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I hate those flash ads. Sometimes you have to wait forever to see who the company actually is. I like to put my mouse over them to see if I already know who it is (so don't need to go look if I've looked previously etc.) but you can't do that with the flash ones so I just go back to doing what I was doing.
Some people need to learn how to actually market things instead of making pretty banners. But that's just my opinion and I know nothing.
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