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Originally Posted by WiredGuy
PPS is the only model that can be assessed for my business model. When you're doing media buys of this scale, I'm not waiting 4-5 months to realize capital gains (or losses). I need to know with 7-10 days maximum if I should continue or cut the campaign.
WG
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What he said. Also if you're a mailer/dirty spammer you'll always prefer PPS.
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