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DamageX said, and I quote, "I could get all anal and ask you to define design, as per human computer interaction guidelines. Not gonna do that though. I agree with you here, in order to create readily usable stuff, that would be a requirement. My people have gotten slapped upside the head quite a few times, until they learned this. Good thing I always double check and rarely let anything slip through to the client. It DOES waste a lot of my time though, so I sure understand your frustration."
Here I will quote Gregg Berryman, from his book "Notes on graphic design and visual communication", which any one who has ever been to design school refers to as the bible of graphic design.
"Graphic design is NOT art. The fine artist has an audience of only one (herself or himself). The Graphic Designer deals with a mass audience of sometimes milllions. INTENT is different. Often a graphic design looks like art (and vice versa). Materials and techniques are similar. Both artist and design solve visual problems. The artist satisfies self while the designer must move groups of people to attend an event, follow a sign, understand a map, learn a scientific principle, or buy a product.
Graphic Designers attempt to achieve visual solutions that are FUNCTIONAL, elegant, appropriate, simple and economical. They solve problems that range from the simplicity of a sales poster to the complexity of a sign system for an international airport."
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