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Yeah, I tend to differ between traffic and link popularity tades as well. Sitewide linktrades are not the only way to do hardlink trades. You could also try to link other blogs directly from your blog entrys. That's what I'm trying to do. (if you are interested in a trade email me: blog [at] mrnicepics.com , many different niches available)
It's even better if your linktrade looks natural/is relevant
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