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Originally Posted by WiredGuy
In a perfect world what you said is true. Unfortunately we don't live in that world. Competition thrives, competition is what drives the marketplace. Collusion (which is basically what you're describing) will ultimately fail unless you can control every person in the market including new entries. Assume you do set up this magical company that will control all of adwords adult, it won't be hard for a new competitor to start up and swoop right in and create havoc to your plans.
WG
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Actually it would be hard. Because the only threat that the current players have are one another. I know most of the people I am competing with. All the people who dabble in adwords aren't really a problem. I'd be willing to bet your most expensive compeition is from the few who know what they are doing.